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We know you buy sunglasses to stylishly protect your eyes. We sell them to help protect the land and sea that we love. Since our founding in 2019 Lani Shades has been proud to partner with One Tree Planted, helping to plant trees around the world for each sale as part of global reforestation programs. We've helped plant 1000s of trees and continue to do so.
Update: August 2024
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What originally inspired the founding of Lani Shades was the problem of plastic pollution in the ocean and on our beaches. Its a serious problem but there are two things as individuals that we can do to help mitigate it:
1. Reduce the consumption of unnecessary plastic
2. Help clean up the huge mess that's already out there
While Lani Shades wood sunglasses may be just a small symbolic, albeit practical alternative to unnecessary plastic that could end up in the ocean, organizations like 4ocean are out there everyday hauling plastic trash out of the oceans around the world. 4ocean is awesome - they make beautiful things like bracelets out of some of the recovered debris and we've been talking with them for awhile to see how we can help. We are proud to finally announce that we now have a way to help pull plastic trash out of the ocean with your purchase of Lani Shades.
Starting in August 2024, in addition to planting a tree with One Tree Planted for every sale, Lani Shades will help pull one pound of plastic out of the ocean with 4ocean for every $100 in aggregate total sales. Basically that means 2% of all our gross revenue will now go to helping to clean up the oceans. You can track our progress here:
~ 4 oceans campaign counter ~
so far... we're just getting started
We get it, most people just want a cool pair of sunglasses. But before we got into the sunglasses business we were sailors who loved the ocean first and so the idea that you can make an awesome product that everyone loves and also help make a positive difference in the world is what really drives us. That's our kuleana that we're lucky to do with Lani Shades Hawaii.
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