Malama Pono means "to take care of" in the Hawaiian language. We take this to mean that it's our kuleana (our responsibility) to take care of the 'aina (our land) and our ohana (our extended family- which really means everyone). In everyday terms we believe that this means that as a company we shouldn't be in business unless our core value is to respect and serve the greater good- the environment and society.
Lani Shades is committed to protecting your eyes and making you look good without trashing the beach. However, we know that Lani Shades still leaves a footprint so we're also committed to supporting global reforestation projects through One Tree Planted. Wood sunglasses require cutting down trees so to help offset that One Tree Planted ensures that each sale plants one tree in forests around the world that are being cut down for the lumber and agricultural industries.
Lani Shades lenses are made of Tri-acetate Cellulose (TAC), which is a high grade optical film that is organic in nature but contains some plastic. At the present, plastic still makes the most practical material for high quality optical lenses. However, Lani Shades is also committed to keeping your old lenses off the beach through the Lani Shades Lens Exchange Promise. When your sunglasses reach the end of their life, please send them back to us! We'll repurpose or upcycle them into something cool and you'll receive a 25% discount on your next pair of Lani Shades.